Crystal D'Cunha

Crystal D’Cunha here, Chief Experience Officer at the INSIDE view Inc. As an experience engineer, I IGNITE your leaders, EXCITE your employees and DELIGHT your customers so that you can achieve record-breaking results in Customer Experience (CX), Business Growth and Profitability!

I’ve learned that asking one pivotal question is critical when it comes to business in the 21st century:

Is your customer experience happening by default of design?

As an award-winning entrepreneur, accomplished senior executive, and customer experience thought leader with more than 20 years of success in the retail, construction, non-profit, and e-commerce industries I strive to share my love of CX excellence with business on a global scale. Here are a few things I have learned over the years that I’m looking forward to sharing with your team:

  1. People LOVE to buy but hate to be SOLD, so make it easy for people to enjoy buying!
  2. In everything you do think of the customer’s point of view.
  3. Design employee and customer experiences that appeal to all the sense.
  4. Give everyone (your employees and your customers) Instagram-able moments!
  5. Don’t get Uberized! The disruptors are here! Are you ready? Get ahead of it!


It’s my sincere belief that there is only one boss, the CUSTOMER and in today’s Experience Economy, 80% of CEOs believe they deliver an outstanding CX, yet only 8% of their customers actually agree. As an industry expert, and a Niagara native, I feel a responsibility to bring a higher standard of CX Excellence to our region.


My certifications in human behaviour change are customized to have a broad scope. From training with the Disney Institute, the Ritz Carlton company, Jeffery Gitomer, and Oprah Winfrey, to mentoring under legends like Tony Robbins, John Maxwell and Jack Canfield; I’m proud that The INSIDE view is transforming sales and service people to Sales and Service Professionals.

I’m on a mission to share my purpose and passion for the people industry with businesses like yours around the world, allowing leaders and owners to have peace of mind that their customers are consistently receiving not just WOW moments, but Customer Experience Excellence!

Workshop: Losing your limiting beliefs